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Calvin Klein has just released a few previews for their latest CK One campaign. CK One brings together men’s and women’s jeans, underwear and fragrance all together. The full SS11 campaign will be released on March 1st, 2011 across multiple digital platforms – online, mobile, digital and billboards. This global campaign was shot by the iconic photographer known as Steven Meisel who happened to shoot the first original CK one campaign back in 1994.

As if that is not enough, Calvin Klein also provide people with the CK One APP – iPhone users and Android users. This app will allow the users to unlock exclusive CK One hidden video footage as well as behind-the-scenes extras. This campaign will be CK’s biggest initiative to date.

Check out the teaser commercial below!

[youtube width=”600″ height=”365″ video_id=”2sDDg–F7bQ”]

Cast includes:

  1. Lara Stone – Model
  2. Abbey Lee Kershaw – Model
  3. Eliza Cummings – Model
  4. Alice Dellal – Model
  5. Viggo Jonason – Model
  6. Yuri Pleskun – Model
  7. Pixie Geldof – Model/Musician
  8. Callum Wilson – Model
  9. David Agbodji – Model
  10. Valerija Kelava – Model
  11. River Viiperi – Model
  12. Ajak Deng – Model
  13. Ruby Aldridge – Model
  14. Fei Fei Sun – Model
  15. Samantha Gradoville – Model
  16. Bo Ackerson – Model
  17. Rob Evans – Model
  18. Dan Kling – Model
  19. Bambi Northwood Blyth – Model
  20. Eric Ramos – Model
  21. Herieth Paul – Model
  22. Sky Ferreira – Model/Musician
  23. Wang Xiao – Model
  24. Cassie – Model/Musician
  25. Aaron Frew – Model

[*courtesy of Calvin Klein]

Posted by:Vincent Ko

Vincent Ko is a fashion photographer, stylist and creative consultant based in Toronto. He specializes in editorial photography and portraiture. His love for design, architecture, food and coffee is constantly share amongst his viewers with the sole intention to inspire others through his lens.