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H&M has just released the campaign for their latest collection – Effortless Elegance and they didn’t disappoint. Effortless Elegance takes on the classics but with a twist of a modern touch. They’re not too over the top and very chic, just in time for spring and summer. This collection is available now in selected stores and online.

[*images courtesy of H&M]

Posted by:Vincent Ko

Vincent Ko is a fashion photographer, stylist and creative consultant based in Toronto. He specializes in editorial photography and portraiture. His love for design, architecture, food and coffee is constantly share amongst his viewers with the sole intention to inspire others through his lens.