Jac5 has been generating quite the buzz in the social media network these past few weeks especially on Facebook and Twitter. Fear not, I’ve got the exclusive and will let you know what Jac5 is exactly. Jim Christopher, the founder of the luxury brand Jac5, explains that Jac5 is a luxury men’s underwear brand that delivers style, quality and comfort. Jim feels like there’s a decline in men’s underwear market especially when it comes to quality, style and comfort.

From there, Jim decided to create affordable underwear that tackles on all these issues. His inspiration for the collection is his Jack Russell Terrier dog which also happens to be the logo/mascot of the luxury brand. He chooses his dog because his dog possesses three traits that fit perfectly with the brand – loyal, super smart and barking mad.

The collection is available internationally through their online store. Also, they’ve just opened their first concept store that is located in Hong Kong (81 Wing Lok Street, Sheung Wan) and if you happen to be in Hong Kong, come by the store and enjoy a whole new experience of shopping for your underwear – the store has a space art gallery that supports up-­and-­coming artists from Hong Kong and around the world.

Whereas online, you will get a hassle free shopping experience because Jac5 offers a free international shipping and your items will be packed in the brand’s premium packaging – a re-­usable, zipper mesh envelope.

Check out the collection below!

Posted by:Vincent Ko

Vincent Ko is a fashion photographer, stylist and creative consultant based in Toronto. He specializes in editorial photography and portraiture. His love for design, architecture, food and coffee is constantly share amongst his viewers with the sole intention to inspire others through his lens.