I’ve got an exclusive for all you wool lovers out there. The Woolmark Company is gearing to launch their latest campaign entitled ‘Wrapped in Merino,‘ which is a campaign that aims to connect people all around the world to create their own individual virtual scarf. The Woolmark Company is trying to set a record for the World’s Longest Social Scarf.

To participate, all you have to do is go to their microsite and create your own section of the scarf by first adding your photo and then customizing your own scarf. Once you have done that, you can share it with your friends via Facebook, Pinterest and Twitter. Each participant is automatically entered to win one of eight fashion prize packs, including Net-A-Porter vouchers and soft Merino wool scarves.

For more information, check out their websites

Microsite – https://www.wrappedinmerino.com/
Facebook ‘We Love Wool’ page – https://www.facebook.com/WeLoveWool
Twitter – https://twitter.com/welovewool
YouTube promo clip – http://www.youtube.com/watch?v=D0MOfW5TFeM&feature=youtu.be
YouTube channel – http://www.youtube.com/user/WoolmarkOnline
Facebook brand page – http://www.facebook.com/Woolmark
Merino website – http://www.merino.com/

Posted by:Vincent Ko

Vincent Ko is a fashion photographer, stylist and creative consultant based in Toronto. He specializes in editorial photography and portraiture. His love for design, architecture, food and coffee is constantly share amongst his viewers with the sole intention to inspire others through his lens.