Check out these exclusive images from Lacoste’s “Life is a Beautiful Sport” 2014 campaign lensed by Jacob Sutton. This also sees the brand launching its new brand platform which brings its founding values of authenticity and elegance, as well as reinforcing the brand’s rich heritage, sporting spirit, innovation and French savoir-faire.
“It’s life, it’s movement, it’s joy, it’s optimism, it’s sport, it’s fair play,” said José Luis Duran, chief executive officer of LACOSTE.
The new campaign features Kati Nescher and Roch Barbot, both wearing Lacoste Spring 2014 collection. The models can be seen towering above the urban landscapes which represents the new collection––elegant, sleek and sophisticated.
Images courtesy of Lacoste.