Here it is!! A short film directed by Seb Edwards that accompanies the “Life Is A Beautiful Sport” campaign imageries. This film paints a story about a man who is about to risk everything in his life to win and achieve his goals in life. Paul Hamy, the man who is courageous and brave takes a big leap which represents Lacoste’s new collection. The film also co-stars Anna Brewster with a song “You & Me,” by Disclosure featuring Eliza Doolittle and remixed by Flume via Universal Music. This film first premiered at the Winter Olympics Opening Ceremony in France and then globally in March 2014.
Creative agency: BETC
Sound production: Schmooze