Here it is!! A short film directed by Seb Edwards that accompanies the “Life Is A Beautiful Sport” campaign imageries. This film paints a story about a man who is about to risk everything in his life to win and achieve his goals in life. Paul Hamy, the man who is courageous and brave takes a big leap which represents Lacoste’s new collection. The film also co-stars Anna Brewster with a song “You & Me,” by Disclosure featuring Eliza Doolittle and remixed by Flume via Universal Music. This film first premiered at the Winter Olympics Opening Ceremony in France and then globally in March 2014.

Creative agency: BETC
Production: Wanda
Sound production: Schmooze

Posted by:Vincent Ko

Vincent Ko is a fashion photographer, stylist and creative consultant based in Toronto. He specializes in editorial photography and portraiture. His love for design, architecture, food and coffee is constantly share amongst his viewers with the sole intention to inspire others through his lens.